Abstract: The Fast-Moving Consumer Goods (FMCG) sector is one of the largest contributors to the Indian economy and has a significant influence on rural development. This study analyses how FMCG companies support the growth of the rural economy through employment generation, market expansion, supply chain development, improved standards of living, and empowerment of rural consumers. The paper explores major initiatives, challenges, and opportunities faced by FMCG firms in rural India. It also highlights the role of government policies and digital technologies in improving rural penetration. Findings indicate that FMCG companies have become a major driver of economic activity in rural areas by creating jobs, improving income stability, promoting entrepreneurship, and ensuring access to essential goods.

Keywords: Entrepreneurship, Govtpolicises,Economy,Challenges,Supply Chain management.