Abstract: The way faculty members search for and use information is influenced by many personal and professional aspects. These aspects include age, gender, academic position, teaching experience, level of education, and ability to use technology. This study focuses on understanding how these demographic aspects affect the information-seeking behavior of faculty members working in higher education institutions in Madhya Pradesh, India. Faculty members are important for teaching, research, and sharing knowledge. Therefore, it is necessary to understand how they find, select, and use information. Better understanding of their information needs can help improve academic work and make better use of library and digital resources.The study uses a mixed-methods approach, combining surveys and interviews, to examine how different faculty members search for information. It looks at their preferences for various sources such as digital databases, online journals, printed books, physical libraries, and informal sources like colleagues and professional contacts. The findings show clear differences based on age and technological skills. Younger faculty members, who are usually more comfortable with technology, prefer using digital resources. They frequently access e-journals, online academic databases, and digital repositories because these sources are fast, convenient, and easily available. In contrast, older faculty members often rely more on traditional sources such as printed books and journals, as they are more familiar with these formats. The study also finds that academic rank plays an important role. Senior faculty members focus more on advanced and specialized resources to support their research work. Junior faculty members, on the other hand, mostly search for teaching-related materials to help with classroom instruction. In addition, institutional support, availability of technology, and professional networks strongly influence how faculty members search for information. However, faculty members working in rural or less-developed areas face several problems. Limited internet access, lack of digital infrastructure, and insufficient training make it difficult for them to use online resources effectively. As a result, they may not benefit equally from digital information sources. The study concludes by suggesting that educational institutions should provide regular digital literacy training, improve access to online resources, and strengthen library services. These steps can help reduce the gap between urban and rural faculty members and create a more effective and supportive academic environment.

Keywords: Demographic aspects, faculty members, Information-seeking behavior, technological proficiency, Madhya Pradesh, professional networks, academic productivity.