Abstract: Geographical Indication (GIs) a word generally refers to the product’s specific origin in a certain location. GIs are the signs of indicating a product come from a particular region and also certify for the particular features of the product, fine quality and good reputation. India is an incredible country and birthplace of many traditional art and craft that have been developed in the different states of India. Many traditional embroideries are done in various states of India like; Phulkari of Punjab, Chikenkari of Lucknow, Kasuti of Karnataka, Sujani of Bihar, Chamba Rumal of Himachal Pradesh, Sandur Lambani of Karnataka are few examples. GIs tags are helpful in  promoting the local communities and their distinctive products. It also raises the economic prosperity and cultural richness of the country. All traditional embroideries of India are known for their originality and uniqueness. Geographical Indication is not a tag but also provides a unique identity to the traditional art and embroideries. The preservation of these traditional embroideries are important for the future generation and development of income sources of the particular community which developed these traditional embroideries.

Keywords: Geographical indication, traditional embroideries, preservation.