Abstract: The blistering development of digital and financial technologies has dramatically changed the practice of portfolio management in the asset management companies, as traditional methods of management that are based on human judgment and fundamental analysis are becoming more and more complemented by technological-based strategies like artificial intelligence, machine learning, big data analytics, algorithmic trading, and robo-advisory systems. This paper critically assesses the effects of these technological developments in transforming the portfolio management strategies by using an analytical and descriptive research design, which solely relies on secondary and observational information. To determine the extent of technology integration, the predominant portfolio management strategies, major technological tools used and the most critical technology adoption results, 110 cases of portfolios were analyzed through frequency and percentage analysis. The results show the evident change to moderate and high rates of technological integration, and hybrid and algorithmic strategies become the dominant ones. Besides, risk management, optimization of returns, speed of decisions, and efficiency of operations have been greatly improved with the use of technology. The paper finds that technology has emerged as strategic imperative of contemporary portfolio management practice, which has led to asset management companies being competitive, resilient and performance based in an ever-expanding financial world.

Keywords: Portfolio Management; Asset Management Firms; Financial Technology; Artificial Intelligence; Machine Learning.